Trust failures are often diagnosed too late and too narrowly. By the time an organization sees falling sentiment, hostile coverage or public criticism, the underlying problem may already have passed through several stages: expectation, experience, evidence, interpretation, amplification and institutional response.
What is inside
- 01The Six-Stage Trust Failure
- 02Why “Correcting the Record” May Not Be Enough
- 03Trust Recovery Requires Proof
- 04Messenger Strategy Matters
- 05The Trust Failure Pre-Mortem