Abstract navy map of connected signals across a changing environment

Every engagement starts the same way: with the right questions, asked by the right people.

{

What we work on

}

CONSEQUENTIAL SITUATIONS REQUIRE MORE THAN COMMUNICATIONS

01

CAMPAIGNS

+ Advocacy

01

CAMPAIGNS

+ Advocacy

01

CAMPAIGNS

+ Advocacy

02

CRISIS

+ Issues

02

CRISIS

+ Issues

02

CRISIS

+ Issues

03

REPUTATION

+ Public Affairs

03

REPUTATION

+ Public Affairs

03

REPUTATION

+ Public Affairs

04

INTELLIGENCE

+ Foresight

04

INTELLIGENCE

+ Foresight

04

INTELLIGENCE

+ Foresight

At a glance

Practice areasCampaigns, crisis and issues, reputation, intelligence
Where we startThe decision in front of you, not the message
Try it firstFive working models and a crisis plan builder, free in the library

{

Ways in

}

NOT EVERY SITUATION REQUIRES A FULL CAMPAIGN

01Sprint

Campaign Intelligence Sprint

Before committing significant resources, understand the environment.

Output
Campaign Intelligence Brief + strategic options
Run the gap check
02Stress test

Campaign Simulation

Stress-test the strategy before the environment does.

Output
Simulation, vulnerabilities, contingencies, revised campaign architecture
Run the campaign simulator
03Rehearsal

Crisis Futures Lab

Rehearse the difficult decisions before they become real.

Output
Scenarios, triggers, decision protocols, communications architecture
Run the crisis stress test
04Scan

Issues + Reputation Scan

Find the issues moving toward you.

Output
Issues landscape, scenarios, recommended watchpoints
Run the issues scan
05Ongoing

Artefact91 Situation Room

Intelligence that stays with the situation.

Output
Ongoing monitoring, interpretation, scenario tracking and decision support
Run the situation forecast
06End to end

Campaign Command

From intelligence through activation.

Output
Research, strategy, campaign architecture, creative, digital and adaptation in one engagement
Size it in the simulator

{

why choose artefact91

}

WE DON'T GUESS. WE BUILD.

Start closer to the decision

Every engagement begins with the movement required — a decision, a behaviour, an institutional response — not the content to be produced.

Abstract target rings marking the decision a campaign needs to move

Start closer to the decision

Every engagement begins with the movement required — a decision, a behaviour, an institutional response — not the content to be produced.

Anticipate, then commit

Horizon scanning, scenarios and simulation test a strategy before significant resources are committed.

Abstract branching scenarios showing possible futures

Anticipate, then commit

Horizon scanning, scenarios and simulation test a strategy before significant resources are committed.

Abstract target rings marking the decision a campaign needs to move
Abstract stakeholder network showing influence across the environment
Abstract branching scenarios showing possible futures
Abstract signal lines returning from a live campaign
Abstract target rings marking the decision a campaign needs to move
Abstract stakeholder network showing influence across the environment
Abstract branching scenarios showing possible futures
Abstract signal lines returning from a live campaign

Read the whole environment

Audiences are not the same as stakeholders. We map influence, competing narratives and constraints before choosing where to act.

Abstract stakeholder network showing influence across the environment

Read the whole environment

Audiences are not the same as stakeholders. We map influence, competing narratives and constraints before choosing where to act.

Execution that adapts

Creative, digital, media and content are how strategy gets executed — and the campaign keeps producing intelligence once it is live.

Abstract signal lines returning from a live campaign

Execution that adapts

Creative, digital, media and content are how strategy gets executed — and the campaign keeps producing intelligence once it is live.

{

The Artefact91 System

}

FROM DECISION TO MOVEMENT

Abstract field of signals sorted into what matters and what does not

1

Define — what needs to change?

Every engagement starts by defining the movement required: a decision, a behaviour, a perception, participation, an institutional response. Without it, communications activity becomes the objective instead of the instrument.

1

Define — what needs to change?

Every engagement starts by defining the movement required: a decision, a behaviour, a perception, participation, an institutional response. Without it, communications activity becomes the objective instead of the instrument.

1

Define — what needs to change?

Every engagement starts by defining the movement required: a decision, a behaviour, a perception, participation, an institutional response. Without it, communications activity becomes the objective instead of the instrument.

2

Read — what is happening?

We construct the operating picture: audiences, stakeholders, evidence, media, narratives, policy, culture and constraints. The objective is not more information. It is better interpretation.

2

Read — what is happening?

We construct the operating picture: audiences, stakeholders, evidence, media, narratives, policy, culture and constraints. The objective is not more information. It is better interpretation.

2

Read — what is happening?

We construct the operating picture: audiences, stakeholders, evidence, media, narratives, policy, culture and constraints. The objective is not more information. It is better interpretation.

3

Anticipate — what could change?

We identify emerging signals, drivers, uncertainties, plausible scenarios and stakeholder responses — through horizon scanning, scenario development, predictive analytics, trigger indicators and war-gaming.

3

Anticipate — what could change?

We identify emerging signals, drivers, uncertainties, plausible scenarios and stakeholder responses — through horizon scanning, scenario development, predictive analytics, trigger indicators and war-gaming.

3

Anticipate — what could change?

We identify emerging signals, drivers, uncertainties, plausible scenarios and stakeholder responses — through horizon scanning, scenario development, predictive analytics, trigger indicators and war-gaming.

4

Choose — where can intervention matter?

Intelligence is useful when it changes a choice: which audiences matter most, where resources go, which risks need preparation, which scenarios need contingency plans.

4

Choose — where can intervention matter?

Intelligence is useful when it changes a choice: which audiences matter most, where resources go, which risks need preparation, which scenarios need contingency plans.

4

Choose — where can intervention matter?

Intelligence is useful when it changes a choice: which audiences matter most, where resources go, which risks need preparation, which scenarios need contingency plans.

5

Move — build the intervention

Campaign strategy, narrative, creative, digital, media, stakeholder engagement, public affairs, executive communications and mobilization. This is where intelligence becomes visible.

5

Move — build the intervention

Campaign strategy, narrative, creative, digital, media, stakeholder engagement, public affairs, executive communications and mobilization. This is where intelligence becomes visible.

5

Move — build the intervention

Campaign strategy, narrative, creative, digital, media, stakeholder engagement, public affairs, executive communications and mobilization. This is where intelligence becomes visible.

6

Adapt — what changed?

The campaign produces new intelligence the moment it enters the environment. We monitor what matters, revisit assumptions and decide whether to hold, intensify, change or stop. Then the cycle begins again.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.