Work

TERRAFORM

A complete brand identity for Terraform — a mixed-use property developer — built around a T monogram, a palette drawn from building materials, and signage and site hoarding that carry it into the street.

SOLENE

A considered brand identity for Solene — a boutique hospitality brand — from an S ligature and editorial serif to guest collateral, wayfinding and a booking experience that feels like arriving.

VECTRA

A brand identity and product interface for Vectra — a cross-border business payments platform — built on a vector-drawn V that carries from the app to the card to the launch campaign.

FORUM / 27

An identity system for FORUM / 27 — an international policy summit — built on a slash-and-numeral lockup that scales from the plenary stage to delegate badges, the programme site and the campaign.

CURRENT

A brand identity for Current — a clean energy infrastructure company — built on a single continuous line that runs through the mark, vehicle livery, investor reports and site boards.

TORONTO 2026 VOTER EDUCATION

An election intelligence dashboard and 32-page strategy for Toronto's 2026 municipal election — results, ward-level turnout, five campaigns compared and a voter education system for the new term.

Advocacy· 2025

FORWARD TOGETHER

A national coalition on Parliament Hill for two days, one legislative ask, and more than 35 meetings with MPs and Senators — built around a bilingual banner eight organizations could stand behind.

Institutional Communication· 2026

DIGITAL REPOSITIONING

A strategic website redesign built to strengthen The Enchanté Network's visibility, member engagement, and access to programs, resources, and sector insights.

Reputation· 2025

THE CRISIS PLAYBOOK

A practical guide to crisis communication for regional funders and leaders — covering AI tools, stakeholder engagement, nonprofit strategy, and building organizational resilience.

Positioning· 2025

BEYOND DATA MAGAZINE MEDIA KIT

A polished media kit for a global digital publication focused on equity, innovation, and creative intelligence — designed to attract advertisers and brand partners across sectors.

Digital Mobilization· 2025

SOCIAL MEDIA

A practical communications package designed to help Durham Community Legal Clinic manage brand consistency, content, crisis messaging, and reporting more effectively.

Advocacy· 2026

PERMISSION TO MOVE

Public affairs and campaign strategy for a consequential decision, built around the stakeholder environment rather than the announcement.

Reputation· 2026

THE PRESSURE TEST

Crisis and reputation strategy when the facts, the stakeholders and the narrative are all moving at different speeds.

Institutional Communication· 2025

THE MANDATE

Executive and institutional leadership positioning — building the narrative, coalition and communications system around a larger mandate.

Institutional Communication· 2025

BLACK QUEER CANADA

A bilingual national website for Black Queer Canada — a six-month build carrying the movement's story, its research and its partner network, in English and French from launch.

Campaign· 2026

PLAN. DEFEND. WIN. — SUMMER 2026 CAMPAIGN

A self-directed three-act campaign released across June, July and August 2026 — twenty-four post visuals, a strategy and captions document, and a release cadence held across a full quarter.

IIBD RESOURCE LIBRARY

Ongoing design and production of IIBD's public resource library — briefs, toolkits, one-pagers and frameworks built on a single system, so any entry point leads into a coherent body of work.

VERTICORE — STRATA BRAND SYSTEM

Identity and web build for VertiCore Workforce Solutions, a standalone workforce coordination company in Guyana — Strata, a graphite-anchored system with one signal colour, applied end to end.

IIBD — PRISM BRAND SYSTEM

Full brand system for IIBD — the Prism logomark, a 2×2 grid whose quadrants map permanently to the four dimensions of the institute's research framework, extended through typography, guidelines and a Framer build.

ALWAYS ON

An interactive zine on technology-facilitated gender-based violence, published by IIBD — thirteen spreads and the TFGBV Accountability Index, a six-layer scoring tool released for reuse under CC BY 4.0.

COMMON PRACTICE - THRESHOLD BRANDING SYSTEM

A grounded identity for Common Practice — an operations consultancy that does the build everyone else skips — led by the threshold: the crossing from plan into working system.

BRAND SYSTEM: HOME, HELD IN TRUST — DAYLIGHT

A vibrant brand system — "Daylight" — for a new Black-led non-profit housing provider in the Greater Toronto Area, led by the idea Home, held in trust.

BRANDING GUIDE R&M

A complete brand identity and merchandise system for R&M Engineering & Construction — translating a rugged, dependable construction brand into a bold, vibrant identity ready for site, signage and apparel.

ILGA-NAC ECONOMIC & EMPLOYMENT REALITIES REPORT

A regional evidence brief on the economic and employment realities of 2SLGBTQIA+ people across the Caribbean, Canada, and the United States.

Research → Influence· 2024

PARKS IN THE CITY

A research-based publication examining inequities in access to urban playspaces in Toronto, using Critical Race Theory and Environmental Justice to highlight how planning decisions shape community well-being.

Positioning· 2025

BRAND MERCHANDISE COLLECTION

A branded merchandise presentation for Zesty Co. — showcasing a vibrant apparel and accessories collection designed to bring the brand's bold, energetic identity into physical form.

Institutional Communication· 2025

WEBSITE STRATEGY

A website strategy and build for a growing nonprofit solutions brand — designed to establish credibility, organize a multi-service ecosystem, and create clear pathways for nonprofit leaders.