Abstract navy map of connected signals across a changing environment

Every engagement starts the same way: with the right questions, asked by the right people.

{

Terms

}

Terms of use

These terms cover the use of this website and the interactive tools on it. Using the site means you accept them.

The tools are models, not advice

The simulators on this site produce indicative results from the inputs you supply and from general campaign, crisis, reputation and decision dynamics. They are not forecasts, not guarantees, and not legal, financial, regulatory or crisis-management advice. They do not account for the specifics of your situation. Decisions with consequences should be taken with professional advice on the facts as they actually stand.

No client relationship

Using the site, running a tool or sending an enquiry does not create a client relationship. An engagement begins only when both sides sign an agreement describing the work.

What belongs to whom

The content of this site — the writing, the method, the tools, the visual system and the name Artefact91 — belongs to us. You may read it, quote it briefly with attribution, and download the summaries the tools produce. You may not copy the site or substantial parts of it, scrape it, or reproduce the tools or their logic. What you type into a tool remains yours; we never see it unless you send it.

Acceptable use

Do not attempt to disrupt the site, probe it for vulnerabilities, submit other people's personal information through the form, or use the site to send anything unlawful.

Links elsewhere

Where we link to other sites, we do not control them and are not responsible for what they contain.

Availability and liability

The site is provided as it is. We do not promise it will be uninterrupted or error-free, and to the fullest extent the law allows we exclude implied warranties. To the fullest extent the law allows, we are not liable for indirect or consequential loss, or for decisions taken on the basis of a tool result.

Changes

We may change the site or these terms. The version published here is the one that applies.

Law

These terms are governed by the laws of the State of Wyoming, USA. Nothing here removes rights you hold under the mandatory law of the country you live in.

Contact

hello@artefact91.com

Last reviewed 19 September 2026. Questions about this page: hello@artefact91.com. Our registered details are available on request and are included in contracts and bid documents.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.