Strategic communications has become exceptionally good at producing things: messages, content, campaigns, media plans, executive remarks, social posts, dashboards and crisis statements.
What is inside
- 01The Production Model Has Reached Its Limit
- 02The Artefact91 Communications Decision System
- 03Decision Intelligence Changes the Communications Brief
- 04Foresight Does Not Mean Predicting the Future
- 05Audience Intelligence Should Explain Behaviour
- 06Communications Measurement Should Support Decisions
- 07Applying the System: Crisis
- 08Applying the System: Campaigns
- 09Applying the System: Reputation
- 10Applying the System: Executive Communications
- 11The Communications Decision Room
- 12What This Means for the Communications Function
- 13The Artefact91 Maturity Model
- 14A 90-Day Implementation Agenda
- 15What Leaders Should Ask of Communications