A live U.S. dispute over taxpayer-funded advertising has exposed a broader problem: when does public information begin to look like political persuasion? Institutions can comply with the rules and still lose legitimacy if audiences cannot tell public-purpose communication from political promotion. Drawing on Canadian, U.K. and U.S. oversight models, this briefing sets out a public purpose × partisan signal matrix, a nine-factor integrity test, a public-purpose dossier and a 30-day readiness sprint.
What is inside
- 01What Changed
- 02Legal Compliance Is Necessary. It Is Not the Whole Trust Test
- 03The Public Purpose × Partisan Signal Matrix
- 04The Artefact91 Public Information Integrity Test
- 05Canada: Building Non-Partisanship into the Control System
- 06United Kingdom: Propriety as Communications Practice
- 07United States: A Contextual Line, Not a Simple Visual Rule
- 08Agencies and Vendors Are Part of the Control Environment
- 09The Public-Purpose Dossier
- 10When the Boundary Is Challenged
- 11The Reasonable-Audience Test
- 12The Artefact91 Operating Sequence
- 13A 30-Day Readiness Sprint