The Reputation Evidence Problem

Regulators now treat reviews, testimonials and social proof as evidence claims rather than marketing assets, and Singapore's action against 45 businesses shows fabricated proof being sold as a service. This briefing sets out a seven-stage chain of custody for reputation evidence, four classes of social proof and their risks, a vendor integrity standard, and a 30-day audit for organizations that may be relying on proof they cannot defend.

What is inside

1. 01Why This Clears the Threshold for a New Briefing
2. 02Social Proof Is Becoming a Regulated Evidence Layer
3. 03The Research Base
4. 04The Artefact91 Reputation Evidence Chain of Custody
5. 05The Four Classes of Reputation Evidence
6. 06The Agency and Vendor Problem
7. 07AI Changes the Scale, Not the Standard
8. 08Contaminated Proof Can Travel
9. 09When the Proof Fails
10. 10A 30-Day Reputation Evidence Audit
11. 11Metrics That Actually Matter
12. 12Questions for Leaders