Edelman's 2026 Trust at Work study of 10,018 employees found the first significant fall in employer trust in the series — and a 33-point gap in CEO trust between employees with good and bad experiences of change. Transformation is no longer an internal campaign problem; it is a credibility test for leadership. This briefing sets out a transformation trust architecture, a seven-gate credibility test, a closed-loop operating system and a 30-day readiness sprint.
What is inside
- 01Why This Clears the Threshold
- 02The Trust System Is Weakening as Change Accelerates
- 03The Artefact91 Transformation Trust Architecture
- 04The Transformation Credibility Test
- 05A Transformation Communications Operating System
- 06What This Changes for Strategic Communications