Every engagement starts the same way: with the right questions, asked by the right people.
Gap Check
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Run your scenario
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See how much of the plan rests on assumption
What you know
Who makes the decision
What would move them
Which audiences matter most
Where support stands today
Opposition arguments and resources
Messages that actually work
Channels that reach them
What could derail the campaign
The stakes
Campaign budget
Planned launch in8 weeks
Intelligence coverage
45%
Thin — the plan is mostly assumption
Budget resting on assumptions
$211K
of $250K – $1M
Sprint length
5 weeks
fits before launch
Confidence in the plan before launch
Launch as planned: 50% at launch
With a 5-week sprint: 89%
Confidence is the share of the plan resting on evidence rather than belief.
Biggest gaps
Opposition arguments and resources · Unknown
Unseen opposition lands its response when you are least ready.
Where support stands today · Unknown
Without a baseline you cannot size the lift or see progress.
What could derail the campaign · Unknown
Unplanned risks become crises mid-campaign.
What would move them · Assumed
Campaigns fail when they persuade people who were never the obstacle.
Sprint plan
wk 1
Opposition research
Their arguments, spokespeople, money and likely timing
wk 2
Baseline polling
Support, opposition and movable ground, measured
wk 3
Risk war-game
Triggers, scenarios and pre-agreed responses
wk 4
Stakeholder interviews
The arguments, pressures and evidence that shift the decision
wk 5
Audience segmentation
The audiences worth money and the ones to leave alone
wk 5
Intelligence brief and options
One document the leadership team can decide from
Where to start
Campaign Intelligence Sprint
A 5-week sprint closes the gaps above before you commit the budget.
Indicative model based on your inputs and general campaign dynamics. Not a forecast. Nothing is sent unless you choose to send it to us.
