Abstract navy map of connected signals across a changing environment

Every engagement starts the same way: with the right questions, asked by the right people.

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Run your scenario

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MODEL THE CAMPAIGN BEFORE YOU COMMIT THE BUDGET

Your campaign
Campaign type
Scope
Audience to move708K people
Support today38%
Support you need52%
Timeline26 weeks
Opposition
Stakeholder landscape
Budget
Intelligence in hand
Scale
Large-scale campaign
Integrated program with dedicated intelligence, field and rapid response.
Likelihood of 52%
27%
intelligence-led
Workstreams
5
running in parallel
Simulated support over 26 weeks
30%40%50%60%wk 0wk 7wk 13wk 20wk 26target 52%
30%40%50%60%wk 0wk 7wk 13wk 20wk 26target 52%
Messaging only: 39% · 3% likely
Structured campaign: 43% · 9% likely
Intelligence-led campaign: 48% · 27% likely
Pressure points
Counter-campaign
Organized opposition typically lands a response mid-campaign. Pre-built rebuttal and a rapid-response protocol matter.
Flying blind
No baseline research. You risk spending against assumptions that the environment has already moved past.
Campaign architecture
Intelligence baselinewk 13
Map audiences, stakeholders, opposition and the issue environment.
Message and scenario testingwk 27
Test frames and stress-test the plan against likely scenarios.
Coalition and validator buildwk 512
Recruit the voices your audiences already trust.
Activationwk 1022
Paid, earned and direct engagement against priority segments.
Defend and adaptwk 1426
Track movement weekly and reallocate against what is working.
Where to start
Campaign Intelligence Sprint
Understand the environment before committing significant resources.
Send my results to Artefact91
Indicative simulation based on your inputs and general campaign dynamics. Not a forecast. Nothing is sent unless you choose to send it to us.

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Bring us the situation

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WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.

{

Bring us the situation

}

WHAT ARE YOU TRYING TO MOVE?

Romain Williams, CEO of Artefact91

Romain Williams

CEO, Artefact91

You do not need a finished brief. Tell us what is happening, what needs to change, what decision you are approaching and what you are worried might happen. We can start there.