Selected work
FORUM / 27
An identity system for FORUM / 27 — an international policy summit — built on a slash-and-numeral lockup that scales from the plenary stage to delegate badges, the programme site and the campaign.
Situation
FORUM / 27 explores an identity system for international dialogue with the confidence to command a room and the flexibility to move across channels. Typographic scale, modular composition and a vivid signal colour create a coherent language for gathering, debate and public visibility.
The summit brings together decision-makers for an urgent but constructive conversation on tomorrow's systems. The identity has to carry institutional weight on a plenary stage and still feel current on a phone screen at midnight.
Summit brands tend to fall into one of two traps. They borrow the flags-and-podium look of diplomacy and go grey, or they chase festival energy and lose authority. This direction holds both. Structure comes from the grid and the numeral. Energy comes from scale, the slash and one loud colour used sparingly.
Decision
Every letter in FORUM / 27 is cut from a 20-unit square module. Cap height is five modules, strokes are one module, counters are two. The slash is the only diagonal in the system. It overshoots the cap height by one module top and bottom, so it reads as a cut through the line, a gesture of interruption that opens the conversation.
The numeral changes with each edition while the slash and FORUM stay fixed. That modular slash-and-numeral logic lets the same lockup carry topics, tracks and countdowns: FORUM / CLIMATE, FORUM / 09:30, FORUM / HALL B. One rule, endless use.
Keep X (half the cap height) free on all sides. Nothing enters the dashed field, including other logos.
Primary: 96 px / 25 mm wide. Stacked: 56 px / 15 mm. Symbol: 24 px / 7 mm. Below that, use the symbol alone.
One signal. Three neutrals.
Plex was chosen for script coverage. Its Arabic, Devanagari, Hebrew, Thai, Japanese and Korean companions share stroke logic with the Latin, so a bilingual banner keeps one voice.
Specimen lines are working translations for layout testing. Each language gets native review before use.
The topic sets the layout.
Each programme strand gets a layout rule rather than a colour. The slash angle, crop and numeral position shift by topic, so a delegate learns the system by shape. Countdown language runs everywhere: T–minus on the site, session clocks on stage, days-to-go in the campaign.
Strand keys use fill, solid, outline and grey so the schedule reads in greyscale print and for colour-blind delegates. Times shown are examples.
On stage, the type gets as large as the room allows. The slash becomes architecture: a cut in the backdrop, a lectern edge, a floor line that leads delegates to their hall.
Access you can read at three metres.
Credentials put the access level in the largest type on the badge. Colour backs it up. The numeral sits on every pass so the edition is never in doubt.
The schedule is the homepage.
Delegates come to the site for one thing: where to be next. The countdown sits in the hero, the day tabs sit right under it, and each row carries strand, time and hall in mono so the eye can scan columns.
Movement
The campaign leads with questions the forum exists to answer. Each execution counts down. Outdoor gets one question and one numeral. Social gets the debate.
A room, a numeral, a cut.
The FORUM / 27 identity shows how a summit can hold institutional weight and still feel alive. One modular wordmark, one signal colour and one diagonal carry the stage, the badge, the schedule and the street. The numeral changes each edition. The slash keeps the conversation open.
