Selected work
Toronto 2026 Voter Education
An election intelligence dashboard and 32-page strategy for Toronto's 2026 municipal election — turnout in every ward, five campaigns compared, the issues voters named, and a voter education system built to run for the full four-year term.
Situation
Toronto's 2022 municipal election drew 29.7% of eligible electors, the lowest turnout since at least 2003. Going into 2026 the City had more ways to vote than ever, and a wide gap between wards. Artefact91 built a self-directed election intelligence brief on the 2026 race: what changed, who votes and who does not, what voters said mattered, and how Council decisions can be explained once the votes are counted.
Decision
To treat voter education as a four-year job rather than a six-week campaign. The election decides who holds office; the record of what was promised starts the next morning. The recommendation is one issue-led explainer system for all City election communications, rolled out from November 2026 to June 2027, with a comprehension test before anything goes public.
Turnout rose to 45.8% in 2026 (unofficial) and advance voting nearly doubled, to 222,550. But ward turnout ran from 33% in Humber River-Black Creek to 57% in Toronto-Danforth, and 44.9% of residents speak a language other than English or French at home. Cost of living led voters' concerns at 52%, ahead of housing and safety. Every figure links to its source, results stay marked unofficial until the Clerk's report, and candidate polling is left out by design.
Movement
A six-tab interactive dashboard and a 32-page report in the Artefact91 brand system: turnout in all 25 wards, five campaigns compared from 2010 to 2026, issue panels on transit, housing, city finances and safety, and a five-layer message architecture (entry, explanation, delivery, evidence, action) with every statement labelled as a claim, a commitment or verified. Six production-ready deliverables follow from it: a social carousel, a video storyboard, issue reference pages, an official voting-information panel, and translated and accessible editions in the six largest home languages. Testing and translation run with the November 2026 rollout, so no audience impact is claimed yet.
