Positioning
Situation
Artefact91 developed the advertising and sponsorship media kit for Beyond Data™ Magazine, a global digital publication reaching over 100,000 readers across tech, higher education, social enterprise, and finance. The kit was built to position Beyond Data™ as a credible, high-value advertising partner for organizations aligned with equity, innovation, and purpose-driven storytelling.
Decision
To create a professional, visually compelling media kit that clearly and persuasively communicated Beyond Data™'s audience value, advertising options, and partnership tiers — giving potential advertisers the information they needed to make a confident decision.
Translating a media platform's reach and editorial identity into a commercial document required balancing brand voice with business clarity. The kit needed to feel premium and editorially credible while also functioning as a direct sales tool, speaking to brand managers, communications leads, and procurement contacts alike.
Movement
A complete eight-page media kit outlining audience demographics, advertising placements, pricing tiers, loyalty offers, ad specifications, and testimonials. The final document gave Beyond Data™ a polished, market-ready asset to support advertiser outreach and partnership development.
