Positioning
Situation
Artefact91 developed a product presentation deck for Zesty Co., a bold consumer brand, to showcase their branded merchandise collection. The deck covered five core products — an oversized logo tee, snapback cap, canvas tote, stainless tumbler, and satin bomber jacket — each presented with product imagery, color variants, and concise positioning copy.
Decision
To create a visually compelling, brand-consistent presentation that communicated the look, feel, and personality of the Zesty Co. merchandise line — positioning each product clearly for retail, wholesale, or partner audiences.
Zesty Co.'s brand identity is bold, colorful, and energetic. The challenge was to translate that visual personality into a structured product presentation that felt fun without losing commercial clarity — making each product easy to evaluate while keeping the brand voice front and center.
Movement
A six-slide branded merchandise deck presenting the full Zesty Co. product line with consistent visual language, product-level positioning copy, and a design system that reinforced the brand's coral, yellow, blue, and pink palette. The final asset is ready for use in sales conversations, partner pitches, and retail presentations.
