Selected work
Current
A brand identity for Current — a clean energy infrastructure company — built on a single continuous line that runs through the mark, vehicle livery, investor reports and site boards.
Situation
Infrastructure for a changing world. A brand identity for a clean energy and climate infrastructure company.
The identity connects technological precision with tangible infrastructure through a continuous line motif, a mineral-inspired palette and a clear, authoritative communications system.
The identity brings together three audiences who rarely read the same page. Engineers need exact drawings and honest numbers. Investors need confidence that assets will perform for decades. Neighbours of a new substation need to know what is being built and why.
Industrial scale, long asset lives, regulated delivery. The system has to hold a cable schedule and a safety sign without strain.
Clean power is a public good. The brand has to speak calmly to people outside the industry and leave them reassured.
Decision
The symbol is one line. It starts as a cable run, folds back on itself twice at a fixed radius and stops at a node. The fold reads as a C, as a coil and as a route on a single-line diagram. The node is the point of use: a home, a depot, a school.
Everything is built from a 6-unit module. Stroke is 6 units, every corner radius is 12, the node is 12 across. The wordmark is drawn in the same monoline logic with open, squared counters so it holds up on a hoarding and on a van at speed.
Colour and materials
The palette comes from what the assets are made of. Coated steel, cast concrete, weathered metal and the sky above a substation. Oxide is used only for the node and for alerts that need it.
Headlines, labels, data and signage. Narrow enough for long asset names, with true tabular figures.
Running text, reports and the calm public voice. Optical sizes keep it even at caption size.
Data and report design
Reports and investor material carry most of the brand's weight. Pages are sand, charts use a four-step teal ramp, and the line motif only appears where it leads the eye to a conclusion.
On site the brand steps back. Safety colours and ISO-style geometry stay standard, and the identity frames them with a slate header and plain wording.
Website
The homepage opens on the same ground line as the hero scene. Three plain service columns follow, then a data strip in tabular figures.
We plan, connect and run the systems that keep clean power steady, from first survey to decades of operation.
Movement
The campaign talks about duration and destination. Headlines are short and concrete. The symbol is cropped hard so the line feels larger than the frame.
Final composition
Current is designed for an industry that builds things meant to last fifty years. The identity system stays calm on a factsheet and holds its shape on a hoarding.
One line carries it all. It runs through the hero scene, the charts, the van and the website, and it always ends somewhere useful.
