Selected work
IIBD — Prism Brand System
Full brand system for IIBD — the Prism logomark, a 2×2 grid whose quadrants map permanently to the four dimensions of the institute's research framework, extended through typography, guidelines and a Framer build.
Situation
Artefact91 built the brand system for IIBD, an applied research institute working on data accountability in public decisions. The identity had to do more than mark the work — it had to carry the research framework. The Prism mark, a 2×2 grid, assigns each quadrant permanently to one of the four dimensions that structure the institute's research, so the logomark is a diagram of the method rather than an ornament attached to it.
Decision
To give a young research institute the standing to sit across the table from governments, funders and large institutions — and to make the intellectual framework and the visual system inseparable, so the brand states the method instead of decorating it.
Research brands drift toward one of two failures: academic austerity that reads as unfunded, or consultancy gloss that reads as unserious. The system had to hold four distinct research dimensions as equals without collapsing into a colour-coded chart, and it had to survive being applied by people other than the designers who built it.
Movement
A complete identity: the Prism 2×2 logomark, a four-colour palette mapped dimension by dimension, a single-typeface programme in Inter Tight across display and body, a one-page brand guide, a full asset library including email signatures, and a Framer build. Every IIBD artefact produced since — research briefs, toolkits, the public resource library — is made inside this system rather than alongside it.
