A social media strategy deck for Durham Community Legal Clinic shown on a desktop monitor

Selected work

Social Media

A practical communications package designed to help Durham Community Legal Clinic manage brand consistency, content, crisis messaging, and reporting more effectively.

Year

2025

Year

2025

Year

2025

Client

Durham Community Legal Clinic

Client

Durham Community Legal Clinic

Client

Durham Community Legal Clinic

Industry

Legal · Nonprofit

Industry

Legal · Nonprofit

Industry

Legal · Nonprofit

Project Duration

8 weeks

Project Duration

8 weeks

Project Duration

8 weeks

Situation

Durham Community Legal Clinic needed a communications package that could support internal consistency, reduce guesswork, and help the team manage ongoing communications with confidence.

Bar chart of 2026 turnout in each of Toronto's 25 wards

Decision

To deliver a practical communications system with tools the team could use, duplicate, and adapt across campaigns, updates, and routine communications.

Chart of the top issues Toronto voters named in 2026, led by cost of living
Five-layer message architecture: entry, explanation, delivery, evidence, action

Intelligence

Packaging multiple levels of support into a format that felt simple, credible, and immediately usable — without overwhelming a small nonprofit team managing competing priorities.

Five-card social carousel: from transit promises to delivery

Movement

The final package gave Durham Community Legal Clinic a practical communications foundation — tools their team could immediately use, adapt, and build on independently.

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