Selected work
Terraform
A complete brand identity for Terraform — a mixed-use property developer — built around a T monogram, a palette drawn from building materials, and signage and site hoarding that carry it into the street.
Situation
Terraform explores a property development identity built around structure, connection and the possibilities of place. Geometric forms reference foundations and shared spaces, while a material-inspired palette brings warmth to a precise visual system.
The identity is designed to translate across built environments, investor communications and digital touchpoints. It has to sit on a hoarding for three years and on an investor's desk for ten minutes, and carry the same intent in both places.
Investors and planners need proof of discipline. Measured grids, a strict module, a sober green.
Residents and neighbours need to feel the place is for them. Copper, limestone, doors, passages and people.
Decision
The field is 16 units square. Each unit is 8 at master size, so every part snaps to a modular grid that also sets the stationery and signage margins.
Two mirrored L-shaped volumes, each seven units wide, carry the slab and the stem. Read together they form a T. Read apart they are two buildings.
A two-unit passage separates them. A one-unit copper threshold runs through it, the route people take between the buildings.
The wordmark is drawn as a monoline at the slab's proportion, with open spacing so it holds at fascia height and at 96 px.
The drawing loops a short construction sequence. Volumes slide into place and the threshold rises last.
One mark, six settings.
A palette taken from the site.
Green for the structure. Sage for planting and shade. Copper for the hand-touched parts of a building. Limestone for the ground everyone shares.
Instrument Sans, 400 to 700. Headlines, signage, wayfinding and interface. Tight tracking above 28 px.
Newsreader, 400. Long-form copy, captions and investor narrative. It adds the human voice next to the drawings.
Contrast computed with the WCAG 2.x relative luminance formula. Terra Copper is kept to shapes and large display use on Limestone. Weathered Copper carries small copper text.
The identity at street height.
A home page that starts at the front door.
We develop mixed-use places where homes, work and public space share one well-made frame.
Movement
Launch carousel. Four square slides. Each one introduces a single idea and a single colour from the palette.
A precise system that leaves room for people.
The identity brings together a modular T, a copper threshold and a palette drawn from building materials. It works on a hoarding, an investor folio and a phone screen without changing its logic. The result is a developer that looks rigorous and feels welcoming at the same time.
