Selected work
Vectra
A brand identity and product interface for Vectra — a cross-border business payments platform — built on a vector-drawn V that carries from the app to the card to the launch campaign.
Situation
An identity system for a clearer, more connected cross-border business payments experience. Built for the movement of business.
Vectra explores an identity for a more connected financial experience. A vector-based symbol and disciplined digital palette capture direction, clarity and momentum.
Cross-border business payments carry a lot of waiting and a lot of guessing. The design direction answers with orientation. Every surface tells you where something is and where it goes next. The identity never promises speed. It makes progress visible.
The system resolves the tension with one rule. Structure stays Midnight and still. Movement is Electric Blue and always directional. Signal Lime marks the current step and nothing else.
Decision
The same three beats drive every motion moment, from the app splash to loading states. Each beat runs 240ms on a sharp ease-out.
x is the depth of the lime cap. Keep 2x clear on every side of any lockup.
Primary 96px wide. Symbol 16px. Below 24px the rails merge, so use the mono symbol.
A disciplined digital palette with one signal.
Support neutrals · Slate #8A93AB on dark · Steel #5A6582 on light · Rule #DCE2F0
A firm grotesk with tight counters. Black weight for campaign headlines, Bold for interface titles, Regular for reading.
Tabular figures for amounts and references. Uppercase at 12px for labels, rails and status.
Rails become status tracks. The vector becomes the send action. Signal Lime marks where each payment is right now. Figures and names on these screens are sample data.
Short lines. Hard edges. One direction.
The campaign borrows the product's grammar. Rails run across every format and point the eye to the headline. The voice stays short and confident and makes no claims about speed or cost.
Movement
The resulting system is designed to work as fluently inside a product interface as across a large-scale campaign. The same rails mark a status, frame a poster and texture a card.
The identity brings together financial discipline and visible momentum. Midnight holds the structure. Electric Blue moves. Signal Lime says where you are.
