Selected work
VertiCore — Strata Brand System
Identity and web build for VertiCore Workforce Solutions, a standalone workforce coordination company in Guyana — Strata, a graphite-anchored system with one signal colour, applied end to end.
Situation
VertiCore Workforce Solutions coordinates workforce across logistics, facilities and energy sectors from Georgetown, Guyana. Artefact91 built the company's identity and website from scratch. In a market where a supplier is judged on whether it looks capable of holding a contract, the brand's first job was to project operational seriousness.
Decision
To build an identity that reads as an operator rather than a start-up — credible to energy-sector procurement, facilities managers and logistics partners on first contact — and a website that could carry it without a marketing team behind it.
Workforce and logistics branding defaults to stock blue and stock photography, which signals nothing in a market where every competitor has made the same choice. The constraint was to build something distinctive that still passes as institutional — and to keep it disciplined enough that a small team could apply it correctly without a designer in the room.
Movement
Strata: a dense, graphite-anchored palette — Graphite #0A0E1A, Deep Indigo #1E1B4B, Indigo #4F46E5 — with Cyan #22D3EE held back as a single point of emphasis per view and Ivory #F8FAFC carrying body text. Delivered with a strict typographic hierarchy, brand guidelines, a Framer build on a bespoke overlay, and launch content including editorial posts and engagement scenarios.
