Every engagement starts the same way: with the right questions, asked by the right people.
Library
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Five working models
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Model it before it happens
( The library )
Everything we have made, in one place.
Five working models you can run in about three minutes, nine field guides and ten research briefings you can download and use, and short notes from the work. Filter by what you need or by the situation you are in.
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Campaign Simulator
Can this campaign win, and at what scale? Model support trajectory, likelihood and the pressure points before you commit budget.
Gap Check
How much of our plan rests on assumption? Score intelligence coverage and see how much of the budget is resting on belief.
Crisis Stress Test
How ready are we if it happens tomorrow? Pressure over the first 72 hours, and where readiness actually breaks.
Issues Scan
Which issues are moving toward us? Risk across five issue vectors, and what trust looks like over time.
Situation Forecast
Which way is the decision likely to go? Likelihood of a favourable decision, and what would change it.
Crisis & Issues Field Guide
A crisis is a decision environment — not a writing problem. The first sixty minutes, the first forty-eight hours, and what decides recovery.
Decision to Movement
A campaign is not a content calendar. Turning a decision you need into movement you can evidence.
The Influence Map
A stakeholder list tells you who exists. An influence map tells you how a decision can actually move.
The Issues Radar
Reputation pressure rarely begins with a headline. Detecting and prioritising emerging issues before they become crisis response.
Narrative Under Pressure
A message can be polished and still be strategically weak. Message and narrative strategy as an operating cycle.
The Situation Room
Monitoring is not intelligence. A dashboard shows that something changed; a room explains whether it matters.
After Launch
The launch is not the result — what moved afterwards is. Measurement and adaptation as one loop you can still act on.
The Executive Voice
Executive communication is not personal branding. It is leadership: who speaks, in which role, and on what authority.
Synthetic Crisis
When evidence can be fabricated, speed without verification becomes risk. Deepfakes, impersonation and information attacks.
The Window Before the Narrative Sets
In most crises the story hardens long before the organization is ready to speak. What decides the outcome is what was already in place when the clock started.
The Part of the Budget That Rests on Assumption
Most campaign plans are part evidence and part belief. The problem is not the belief — it is that nobody has priced how much of the budget depends on it.
Issues Do Not Arrive. They Approach.
Reputational damage almost never begins on the day it becomes visible. It begins months earlier, in signals that were available and unwatched.
Why Most Proposals Fail Before They're Ever Read
The structural mistakes that eliminate your submission before an evaluator reads past page one — and how to fix them before your next response.
The 48-Hour Crisis Rule
A practical framework for the first two days of a reputational crisis — before it becomes something you cannot control.
Capability Statements That Actually Win Work
Most capability statements say the same thing. How to write one that makes an evaluator stop and take notice.
Positioning for Multilateral Contracts
What IDB, UNDP and UNGM evaluators actually look for — and how to build a vendor profile that opens doors before the RFP drops.
The 2027 Reputation Risk Outlook
Seven forces changing how institutions earn, lose and recover trust.
Executive Crisis Readiness
Why the first 72 hours are a decision problem before they are a messaging problem.
AI, Search and the New Reputation Infrastructure
What changes when institutions are summarized before they are visited.
The Anatomy of a Public Trust Failure
How operational gaps become credibility problems—and why messaging alone rarely repairs them.
Institutional Communications Under Pressure
Decision intelligence, stakeholder complexity and communications in a fragmented information environment.
The Misinformation Response Gap
When a false narrative becomes an operational problem.
The Executive Reputation Exposure Report
When the leader becomes part of the risk environment.
Campaigns Need Branches, Not Calendars
Designing campaigns for a world that refuses to follow the plan.
The Board Guide to Reputation Risk
What boards should know before reputation becomes governance risk.
The Decision Before the Message
Why strategic communications is becoming a decision-intelligence discipline.
